Anyone can claim to be an expert. Video interviews let you demonstrate your expertise to people searching the web for help. Online video-based content marketing is simply the most powerful way you can showcase your expertise to those people.
At VideoContent.Agency, we've created your one-stop, total content marketing solution. We help you map, create, and distribute video interview segments to create that demonstration of your expertise.
Let’s break it down.
As an expert professional, you have an awesome reservoir to tap when it comes to marketing. It’s your expertise. Content marketing is the best way you have available to you to build a powerful online presence. People go online to research their problems and sources of stress. They’re looking for answers, information, and help. Now, as a busy professional, the thing you don’t have to spare is time.
So, when you hear that you should:
- blog regularly to engage with your ideal prospects online,
- when you hear that you need to actively engage on a variety of social media platforms,
- and now when you hear me telling you that you should create video content,
…you might just think there is simply no way to do all of this on your kind of schedule. I’m here to show you that, YES, you can… if you use video as your core strategy.
Dr. Marc’s Background
You might well say that all marketers study human behavior, but few have earned a doctoral degree in the science of human behavior or have actually specialized in the study of brain-behavior relationships. Dr. Marc Kossmann originally trained in neuropsychology and worked with people who suffered brain injuries and other neurological problems. He then spent over 10 years working with cancer patients in a multi-disciplinary medical oncology practice. After nine years of specialized study in psychology and earning a doctoral degree in Clinical Psychology, he spent 20 years helping people understand the nature of emotional and behavioral problems they experienced and then working through the needed changes to improve their lives.
From Psychologist to Marketer
Along the way, Dr. Marc got bitten by the entrepreneurship bug. While graduate training in psychology (like most professions) does not provide even five minutes of training in the business of building a business, it became clear to Dr. Marc that every business owner and professional is in the business of solving problems. It also became clear that “people with problems” get connected to “people with solutions” through marketing. In the process of building several of his own businesses, from a psychology practice to a real estate investing company and now a video-content-marketing firm, Dr. Marc became a serious student of the psychology of marketing. Dr. Marc specializes in helping clients build a powerful online presence using video interviews to showcase their expertise. These include attention-getting, compelling video-promotional messages tied to the keywords most important to that business. Consistently feeding the search engines great content on a weekly basis results in a deep web presence on the keywords people search related to the problems solved by expert professionals.
Why Online Video Content Marketing?
When asked, “Why online video marketing?” Dr. Marc responds, “Because of the power of video as a communication tool. It’s better than face-to-face in the sense that you can put an edited, polished version of yourself and your message out to millions of people—but they have a very personal, one-to-one interaction with you on their end.” “But that’s only half the story,” he continues. “Video’s power is in reaching out and connecting with your ideal client, customer, or patient. But to do that, first you have to get found when that person goes online to research the problem they have—you know… the problem you’re ideally positioned to solve with your business or practice! And that requires building a Dominant Total-Web Presence. It’s not just about a great website anymore. You have to think outside the website and learn to dominate the organic search results with great content you have published and syndicated out to lots of different web locations.
Video And The Search Engines
“Video works because Google (and I say “Google” like I say “Xerox” when I mean “copy” — I mean all the search engines) LOVES video. Google purchased YouTube because they have the results to show that people prefer video. They want to watch information more than they want to read. We are, after all, a culture raised watching television. So if you want to get found online, you need video.” Dr. Marc adds, “When you look at a typical search-results page on Google, follow your eyes as you scan the page. Notice that images trump text when it comes to attracting your attention. But now look at a search results page that offers your eye text, images, AND the enticing image of a video player. Which gives you the greatest urge to click? Regardless of your personal preference, Google knows that the overwhelming majority of people will click on that video player, and THAT is why Google owns YouTube. “So, like Google, we focus on video in our marketing because video is what people respond to. And when you combine the power of video with the reach of the Internet, you have a phenomenal force of nature. If you want to Get Found by your ideal client… if you want to Engage with your ideal customer or patient… then You Need Video! It’s as simple as that.”
An Eastern Twist To The Western Doc
In addition to doctoral training in psychology, Dr. Marc brings an Eastern flavor to his work. A long-time student of multiple martial arts (along the way achieving a black-belt level of expertise in Tae Kwon Do), Dr. Marc developed an interest and spent many years studying and practicing Buddhist meditation. He once spent nine full days living with Buddhist monks in complete silence, studying the mind from within and understanding that patterns and habits of the mind are a powerful force of nature. Meditation reveals not only how we form mental patterns but also how we can change them using conscious awareness and insight. As an adjunct professor in a graduate psychology program, Dr. Marc taught counselors how to use mindfulness meditation in their own lives and in their work with clients.
An Outsider’s Perspective
Other factors also shaped Dr. Marc’s tendency to see patterns from outside the box. A first generation American, he grew up speaking Italian before learning English, and he often traveled abroad as a child, learning to see his own culture from both the inside and the outside. In high school and college, he studied Russian just for the challenge of learning a language that was totally foreign and unfamiliar to him.
Bringing An Edge To The Work
Seeking challenges and finding an exciting edge to life are important to Dr. Marc. Whether it’s riding motorcycles through twisting mountain passes or leaving the grid for a week at a time to test his survival skills on back-country backpacking adventures, he likes to bring a little fun and adrenaline into every marketing project. “Hell, if it isn’t fun, then why are we doing it?” After all, that edge is part of what entrepreneurship is all about. Having an idea and being willing to invest heart, soul, and dollars to bring a new concept to life and then turn it into a profitable enterprise—that’s exciting stuff. So after developing several business ventures of his own, Dr. Marc has dedicated his skills to helping other entrepreneurs and business owners succeed by understanding that marketing is a profit center for your business, not an expense.
It’s All About Relationships
“Marketing is what connects your solution to the pain your ideal client, customer, or patient experiences, and marketing enables that person to change his or her current pattern and be more successful in life through your help. Both marketing and psychology are about understanding the pain that motivates a person and then helping that person find the best possible solution to the source of that pain.” Dr. Marc concludes, “Marketing is relationship building. Marketing is problem solving. Marketing is about facilitating change. Marketing is a psychological intervention that brings profit to your business or practice by making sure people immediately recognize you as the expert solution to their current pain or problem.” Dr. Marc lives with his wife Deb (also a clinical psychologist) and two exceptional cats just outside of Philadelphia, PA USA.